Suntory Time: Hibiki Whisky Discontinued As Aged Japanese Whisky Runs Dry
The Hibiki 17-Year-Old, a famed Japanese whisky by Suntory that was featured in the 2003 movie Lost In Translation, will be officially discontinued. Just a few weeks prior, I wrote on the addition of the premium blend on the Japan Airlines in-flight menu, but as usual, things change quicker than expected in an industry based around time and aging. After speaking to a member of the Suntory Japan PR team over the weekend, it’s been confirmed that yet another bottle from the aged Hibiki range will be removed from the lineup. Starting from September 2018 the Hibiki 17 will gradually be removed from the core range, and production will stop.