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Baffonero takes its name from a vineyard, 100% Merlot, that was one of the first to be planted at Rocca di Frassinello. The company was born of a joint venture between Castellare di Castellina and Domaines Baron de Rothschild-Lafite, the most famous chateau in the world. The Baffonero vineyard lies below the winery designed by Renzo Piano, on terrain with perfect exposure.